OMITTED was set to hit theaters 10.2
Ashley Graham’s Hollywood debut in the story of a woman fighting to exist in a world trying to erase her. We announced the news with this official trailer.
Fans were sold.
But when the movie premiered, so did its plot twist.
OMITTED the movie didn’t exist.
Because curvy women are never cast as the main character.
Instead, we introduced the collection that makes you the main character, even when the world won’t.
Curvy women have always been treated like background characters. In both fashion and film.
Ashley Graham’s new line for JCPenney, exclusively for curves, is stepping up to make them the main character in fashion. And we’re asking the same of film.
“More than just clothing. It's a revolution.” - The Blast
“I found myself briefly forgetting I was watching an ad.”
- DesignRush
”JCPenney Bets On Ashley Graham To Reset Fashion Norms.”
- MediaPost
”Ashley graham’s new line puts curves in the spotlight.”
- Yahoo
“Proves that style has no size limit.”
- People
“Not a passing trend, but a promise.”
- The Blast
the demo
the final
we friends
