JCPenney x Ashley Graham \ OMITTED

We made a trailer for a movie that doesn’t exist, because plus-size main characters don’t exist either. Be the main character they won’t show, with Ashley Graham’s new collection for curves.

 

Here’s how it went down: We created a totally unbranded trailer for a new thriller starring Ashley Graham. Then we let the hype build for a few days before revealing OMITTED never existed at all.

Promise I will add more context soon this JUST happened okay guys?

Agency: Mischief \ CCO: Greg Hahn \ ECD: Kevin Mulroy

CD: Dana Buckhorn & Tanner Thompson

AD: Kaitlin Kehoe \ CW: Patrick LaBelle

DIR: Tom Dey \ Producer: Madi Miller

EDIT: Ryan Delk

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