Rula x Van Leeuwen \ Therapy in a Pint
We reach for sweet little treats for emotional support. But that’s just a stopgap — the sweet little treat we really need is therapy. So for Mental Health Awareness Month, we made going to therapy as easy as plucking an emotional support ice cream off the shelf, by making a pint filled with, you guessed it, therapy.
We made 5000 pints. And sold them forreal in Van Leeuwen’s across the country.
… And one pop-up truck. The first ever ice cream truck to give out pints with 0 ice cream in them, I reckon.
We even made a jingle for said truck.
